Since beginning my quest in search of the perfect frugal housekeeping budget, I have seen stores come and go, takeovers, buy-outs, price fluctuations and all manner of marketing techniques employed to encourage us (the general public) to give them (the big supermarkets) our hard-earned cash.
Loyalty is not something often seen in frugalers, there's simply no space in the budget. Nowadays, however, there seems to be little space in anyones' budgets for store, let alone brand loyalty. All manner of means has been tried in order to bend us into thinking one way or the other - Airmiles, Nectar Points, Tesco Clubcard Points, Co-operative Dividends (or whatever tag they carry now), cashback, multi-deals... an endless chain of reactions to our lack of true loyalty.
Regularly, we see words and phrases like 'downsize', 'drop a brand' or 'ditch and switch', but do any of them really save us money? Is one company honestly cheaper than any other? I doubt it very much. We are simply conned into a false belief that we can benefit slightly more by choosing to use X, Y or Z, depending on whose advertising campaign catches our eye and succeeds in captivating our heart. It's OK to change your mind, in fact, it seems to be actively encouraged!
Now we are being presented with the illusion that prices are, once again, falling. Tesco is slicing and dicing, cutting and chopping, promoting it's 'big price drop', while Asda is still 'rolling back the prices' and guaranteeing that it's 'saving you money every day'. Meanwhile, Sainsbury's 'Live Well for Less' campaign includes their new 'brand match', which cross references their prices with those of Tesco and Asda and so the merry-go-round goes. I can't see one iota of difference in what one spends when living in a rural location with no big brand supermarkets nearby and no home delivery services, so why do I even bother reading about their offers?
In conclusion, this whole dilemma began when I went to stock up on some basic jars of curry sauce - 4p per reuseable jar with accompaying screw-top lid was always a bargain, even if you don't like curry sauce! Now, however, after it leaping to 9p per jar, I've discovered that it has, once again, more than doubled in price and is currently costing 19p per jar!
Inflation for frugalers is far, far more than the Government's screwed up figure of 5.2% What's worse, my current ISA rate is less than half of that, so why the hell is anyone saving money in any bank or building society when it is costing us more to bail out said financial institutions with our taxes?
Saying NO to saving, now spending to invest in my own future!
You can discuss this and other simiar topics in the Frugaldom Forums
PS: Anyone know what the odds are for Morrisons or Asda in the Iceland 'stakes'?