Looks like there could be a huge surge of interest in our old friends at Approved Food, as they take on the Dragons in the den tomorrow night.
The programme should make for very interesting viewing, but also makes me impatient to hear what millionaires think of the likes of us, who spend our money on past sell by foodstuffs. It also makes me wonder if the result, which would have been known some time ago, during original filming, is what drove up the prices on site, making much of what's available now more expensive than standard supermarkets! Still, it was an innovative business from the start and they deserve all the publicity they can get. I just hope they don't cash in on the already impoverished who may see a pile of cheap crisps as a better bonus than some reduced fruit, bread or vegetables in a regular store.
Perhaps I should have completed order last week, rather than see the items in my basket gradually disappear out of stock. I think the phrase, "A significant investment in a new 60,000sq ft site is the company’s fourth move in just six years," pretty much sums up how busy the company, now known as Approved Group, has become since we began shopping there.
Can you believe that was 6 years ago? Well done team AppFood!