From bargain hunting to bra-fitting!
Despite years of traditions and trends in retail and shopping, the rise of technology and social networking has resulted in a huge shift in consumer’s attitudes and approaches to retail. Where once the idea of spending money before seeing the product seemed impossible, it is now common practice to hunt down an offer online before considering spending in store.
It’s thanks to the current generation of 14 to 19 year-olds that shopping has become so technologically and socially integrated. This generation were raised on social media and smart tech, and it is an integral part of their lives rather than something they have learnt to adapt to.
… it’s all about trust. The modern, savvy shopper wants to know the stores personality and ideals before committing their cash to the brand, and so offering online reviewing services will help portray the store as honest as well as having integrity.